Enterprise Position: International Vision, exploration and innovation, rapid development, global target
Core value: creating value for customers, create wealth for the dealer , create benefits for employees,  create successful for employers , create benefits for society 

Enterprise spirit: unity,  struggle,  exploration, beyond 

Enterprise creed: efficiency, service, innovation, win-win 

Business philosophy: Take quality as root, service as support, promoting our brands form market,                      procuring efficiency from management

Enterprise goals: With its precision calibration in the market, focus on building high-                           end brand 

Management policy: Thinking determines the outlet , Details results in success or failure 
Product strategy: Quality as root, Sincerity-oriented, culture win

Chuangle Advocate "5S & 4E Service" system: 
5S: 
（1S）SMILE
（2S）SPEED
（3S）SINCERITY
（4S）SMART
（5S）STUDY
4E:
(1E) excellent customer service impression
(2E)excellent technology
(3E)excellent customer relationship
(4E)excellent brand